We firmly believe that the best way for a business to reach its target audience is to prove its commitment, a partnership with Good to Great shows commitment to ambitious youths and a “new thinking”. We strive to help our partners with relationship building activities for their existing and potential audience!

Our partners make an important difference for the Swedish tennis future and together we create an interesting meeting point where Good to Great is an active party. We strive for a genuine, strong and fun relationship with our partners where we together create opportunities.

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Main partners

Catella is a financial advisor and asset manager with top expertise in real estate, interest rates and shares. We have a leading position in the real estate sector and a strong local presence in Europe with around 500 employees in twelve countries. Catella is a knowledge-based company where our employees are our most valuable asset. For us it is important that talents, both young and old, have the opportunity to develop. We believe in strong individuals and we are very pleased to motivate good initiatives. At Catella there is room for your idea!

Lundin Petroleum

“Good to Great is making an important contribution for many young players in their passion to reach the top and we are happy to be able to contribute to this long term commitment to develop young talents and hopefully make their dream come true. The commitment corresponds very well with Lundin Petroleum’s values.” says Ashley Heppenstall, CEO

Team partners

Serneke is an innovative and successful project development and construction company active within construction,  project development and property management.

“Goals” is the aim of all our sponsorship activities. Our own goals and those of society, associations, athletes and organisations. We want to actively contribute to a positive development in environments where people can prosper and grow, which in turn benefits society and the next generation. That is why we sponsor Good To Great.

“The mix of muscle strength, technique, elegance and flexibility in tennis are naturally close to our brand. After over a decade’s involvement in elite players’ presence at the Stockholm Open, Good to Great feels as a natural step and an even deeper commitment to Swedish tennis. We are proud to be involved and support the future stars with the help of these dedicated people,” says Frederick Ellsäter, Marketing Manager of BMW

“It is an exciting initiative that reflects the development we strive for in our organization; through practical training, supportive teamwork, passion for the profession and dedicated efforts develop exceptional individuals to Scandinavia’s leading lawyers.”

Söderberg & Partners vison is to work actively today so that you can live a more comfortable and secure financial life tomorrow. We provide tailored and sound economic advice that fits the requirements of each individual customer. Within Special Clients there are experts in all areas, such as asset management, pension, tax and law, including family law. Special Clients offers independent wealth advice, family office services, private individuals, families, entrepreneurs and their companies. The advice provided by us is per definition independent, which means that it is given to clients under conditions that minimize the risk of conflicts of interest that may in turn affect the advice. Special Clients strives to be a long-term partner, not a seller of self-produced products and services. This means that Söderberg & Partners Special Clients, together with you as a customer, strives to develop a long-term partnership based on mutual trust.

Social responsibility and dedication has always been important for Söderberg & Partners and is today an integral part of our business. Our partnership with Good to Great is one component of this and our hope is that it will inspire children and young people to achieve their goals and dreams.

Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is one of the world’s leading manufacturer of high performance sports equipment, apparel and accessories. “As the global leader in performance tennis we are very happy to support GtG as one of the best tennis academies in the world with our equipment. GtG and Wilson share the same vision of supporting players on their way to the top and we are happy to be part of that journey.” Wilson uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.

ASICS at acronym derived from the Latin phrase, Anima Sana In Corpore Sano. A sound mind in a sound body Staying true to the philosophy by Which It was founded, every ASICS innovation, every concept, every idea is Intended to create the best product.

The company was founded in Kobe, Japan, in 1949 by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, tennis shoes, other sports shoes, clothes and accessories.

Supporting promising young tennis talents are an important part of our business.

Designing your future. Today.

With our technical knowledge and expertise in digitalization, we are committed to combine continuous innovation with respect for the planet whilst adding value to our clients’ business.
Together. Building by building. Unit by unit. Kilowatt by kilowatt. Megabyte by megabyte – we design your future. Today.

Rejlers has had the focus for many years on health issues. We encourage exercise such as running, tennis and skiing. Sports and competition is a natural part of our culture. Therefore, we are proud to be a sponsor for elite youths and help them achieve their goals and dreams. The ambition is, together with Good to Great, to develop tennis talents in the Nordic countries and create a “Team Rejlers” where selected players should be included, says Peter Rejler.

“At Ryska Posten we have, since the beginning, adapted our service after our customers’ needs. With that strategy, we have grown from being a local courier to a full service company that provides services worldwide. Today we offer services ranging from recruitment, delivery of fruit and other edibles, events, craft jobs and global logistics to local courier services. Health has always been important to us which we believe is a strong contributing factor to well-being and achivement. In the fall of 2017 we started Ryska Posten Padel Team, partly to go all in on elite, but also to be able to offer different types of training to our employees. Our cooperation with Good to Great is in line with both our health focus and our pursuit of constant development. We look forward to doing great things together with Good to Great!”

“Ricoh is helping companies to implement their ideas in the fields of IT and document management. We support Good to Great´s initiative helping young and ambitious tennis players to achieve their goals. Sweden has spectacular traditions when it comes to tennis, and we would be more than happy to contribute to developing our players into potential world leaders. Ricoh has a rewarding partnership with the European ATP tour, and now we enjoy the same with GtG – in the same way we hope our customers enjoy our partnerships” says Magnus Christerson, Marketing Director at Ricoh Sverige AB

Scandinavian Risk Solutions (SRS) is a leading provider of security services for Swedish and international interests in Sweden and abroad. As strategic security partner, SRS offers effective security management; personal, physical and cyber security in terms of operational risk management and basis for strategic decision making in line with the best-practice methodology of Security Risk Management (SRM). Since 2004, SRS has successfully delivered security and crisis support to individuals, organizations, companies and authorities.

SRS’s vision and ownership directive includes a long-term social commitment, where part of the surplus is reinvested into non-profit projects within the framework of SRS CSR strategy. Youth sports are important for Sweden’s future competitiveness and we strongly believe that our cooperation with Good to Great will make a difference for Sweden’s young tennis talents.