We firmly believe that the best way for a business to reach its target audience is to prove its commitment, a partnership with Good to Great shows commitment to ambitious youths and a “new thinking”. We strive to help our partners with relationship building activities for their existing and potential audience!

Our partners make an important difference for the Swedish tennis future and together we create an interesting meeting point where Good to Great is an active party. We strive for a genuine, strong and fun relationship with our partners where we together create opportunities.

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Main partners

Catella is a leading specialist in property investments and fund management, with operations in 15 countries.

 “Catella is a proud and long-term sponsor of Swedish tennis for more than 30 years. Through our commitment to Good to Great, we want to contribute to giving young tennis talent the conditions to develop on their way to the world elite.” says Knut Pedersen, CEO of Catella.

Lundin Energy

Lundin Energy is one of the leading independent oil and gas companies in Europe. We are committed to develop oil and gas resources efficiently and responsibly for a sustainable and low carbon energy future.

“Lundin Energy is passionate about being the best in class through an innovative approach to oil exploration and production. Good to Great has developed their own innovative approach to supporting the passion of young tennis players to be the best they can. As a responsible corporate citizen we seek to have a positive impact on society, particularly in the communities where we have a presence, by supporting those who share the same values as us, namely innovation, entrepreneurship and team spirit. We do this through our ‘Investing in the Future’ sponsorships and I am proud that we have been a long term supporter of Good to Great and the next generation of international class tennis players.” Nick Walker, President & CEO Lundin Energy

Team partners

The AddPro Group was established in 2000 with the aim / goal of creating competitiveness in security & amp; efficient IT. AddPro is today one of the leading application and cloud integrators in Sweden and we are constantly working to create valuable value in our customers’ business transformation with the help of digital innovation.

At AddPro we are ambitious and opportunistic and we want to be involved in things that are good for both society and business. Just like GTG, we know that good things can get better and there we want to be a catalyst to make it happen! These include about helping to give young people the opportunity to realize their dreams in their sport as well as that we want to help make the corporate network “Great” within GTG. We are also very grateful to be the academy’s official IT partner

Within AddPro, we have been very involved in the Padel progress in Sweden as we are also a sponsor and driving force behind the Swedish Padel Open (SPO).

Padel is the fastest growing sport in Sweden and of course there is a vision to create and correspond to the “Swedish tennis wonder” in the same way and we like when it goes fast, says AddPro’s CEO Nicklas Persson.

”It’s all about performance. It’s all about efficiency. It’s all about commitment. BMW is the proud partner of Good to Great Academy where the best coaches, in the best technical center will create the champions of tomorrow.” – Emmanuel Bret, VD BMW Sweden

Designing your future. Today.

With our technical knowledge and expertise in digitalization, we are committed to combine continuous innovation with respect for the planet whilst adding value to our clients’ business.
Together. Building by building. Unit by unit. Kilowatt by kilowatt. Megabyte by megabyte – we design your future. Today.

Rejlers has had the focus for many years on health issues. We encourage exercise such as running, tennis and skiing. Sports and competition is a natural part of our culture. Therefore, we are proud to be a sponsor for elite youths and help them achieve their goals and dreams. The ambition is, together with Good to Great, to develop tennis talents in the Nordic countries and create a “Team Rejlers” where selected players should be included, says Peter Rejler.

“At Ryska Posten we have, since the beginning, adapted our service after our customers’ needs. With that strategy, we have grown from being a local courier to a full service company that provides services worldwide. Today we offer services ranging from recruitment, delivery of fruit and other edibles, events, craft jobs and global logistics to local courier services. Health has always been important to us which we believe is a strong contributing factor to well-being and achivement. In the fall of 2017 we started Ryska Posten Padel Team, partly to go all in on elite, but also to be able to offer different types of training to our employees. Our cooperation with Good to Great is in line with both our health focus and our pursuit of constant development. We look forward to doing great things together with Good to Great!”

Serneke is an innovative and successful project development and construction company active within construction,  project development and property management.

“Goals” is the aim of all our sponsorship activities. Our own goals and those of society, associations, athletes and organisations. We want to actively contribute to a positive development in environments where people can prosper and grow, which in turn benefits society and the next generation. That is why we sponsor Good To Great.

Scandinavian Risk Solutions (SRS) is a leading provider of security services for Swedish and international interests in Sweden and abroad. As strategic security partner, SRS offers effective security management; personal, physical and cyber security in terms of operational risk management and basis for strategic decision making in line with the best-practice methodology of Security Risk Management (SRM). Since 2004, SRS has successfully delivered security and crisis support to individuals, organizations, companies and authorities.

SRS’s vision and ownership directive includes a long-term social commitment, where part of the surplus is reinvested into non-profit projects within the framework of SRS CSR strategy. Youth sports are important for Sweden’s future competitiveness and we strongly believe that our cooperation with Good to Great will make a difference for Sweden’s young tennis talents.


A significant fortune as well as a certain complexity in their finances are two of the common denominators that characterize clients with whom we work with within Söderberg & Partners Wealth Management.

This normally implies an increased need for an overall strategy, structure and management. Therefore, Söderberg & Partners becomes a natural partner for individuals, families, entrepreneurs, private and foreign companies and foundations. We have a long track record of tailor-made and qualified advice based on each customers unique needs.

In addition to wealth advisors, we also have a team of experienced tax advisors, family lawyers, corporate economists and other specialists. Our customers can always get professional help in wealth management, regardless of the issues that arises in various stages of life. We strive to be a long-term partner, not a seller of self-produced products and services. We are convinced that we have the best platform to minimize conflicts of interest, increase transparency of what you as a customer pay for and maximize our customers potential returns. This implies that Söderberg & Partners Wealth Management Advice help to develop long-term partnerships based on mutual trust together with you as a customer.

Social responsibility and dedication has always been important for Söderberg & Partners, and it is today an integral part of our business. Our partnership with Good to Great is one component of our work and our hope is that it will inspire children and young people to achieve their goals and dreams.

Unisport is today the clear market leader in sports facilities surfaces and equipment in the Nordic countries. We offer a wide product range within artificial turf, sports flooring, sport hall equipment’s, athletics, tennis, padel, gym & fitness, multi arenas, gymnastics and arena systems.

By delivering interesting, stimulating and challenging facilities and equipment, we help to get more people moving, making them healthier and happier.

Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is one of the world’s leading manufacturer of high performance sports equipment, apparel and accessories. “As the global leader in performance tennis we are very happy to support GtG as one of the best tennis academies in the world with our equipment. GtG and Wilson share the same vision of supporting players on their way to the top and we are happy to be part of that journey.” Wilson uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.