Good to Great, considered to be one of the best academies in the world, and Wilson, world leader in high-performance sports equipment, apparel and accessories, are joining forces once again to support the development of the next generation of tennis and padel players 

The agreement, which began in 2017, combines the expertise of coaches, world class facilities and exclusive equipment 

Chicago, November 1st. The collaboration between Wilson and Good to Great, one of the best tennis academies in the world, was recently renewed in order to continue supporting the development of the next generation of tennis players. The agreement between the world leader in high-performance sports equipment, apparel and accessories, and the academy, located in Sweden, began in 2017. 

The combination of exclusive training, facilities and equipment is what will help continue to build the future of tennis. The agreement comes from a collection of shared values and the commitment to develop the person and the player as one. Both projects are united by a passion to make tennis and padel grow through the players who aspire to reach the top of both sports. 

With the renewal of this agreement, Wilson will provide selected high-level players from the Good to Great Tennis Academy with rackets. Moreover, it will also provide tennis and padel balls, prizes for the tournaments and different training items to the centre to use with all players. One of the main developments for 2021 is the company’s focus on valuing the work of coaches, with Wilson clothing and footwear now being given to all Good to Great Tennis Academy instructors. 

For Wilson, this agreement confirms the company’s commitment to new talent in this sport. “We are very excited to continue our relationship with Good to Great who are one of the very best tennis academies in the world. Both Wilson and Good to Great share the same vision of supporting players who aspire to be their absolute best, and we are very happy to continue being a part of that journey”, says Rick Hazelden, Rackets Country Manager (Northern Europe). 

In a similar vein, Nicklas Kulti, co-founder of Good to Great, emphasised that both companies have the same values in common, “We are very proud to collaborate with Wilson and we feel that we share the same vision: to be the best in the world at what we do”. 

About Wilson 

Chicago, USA-based Wilson Sporting Goods Co., is a subsidiary of Amer Sports, the world’s leading manufacturer of high-performance sports equipment, sportswear and accessories. The company brings more than a century of innovation to the sport and uses the expertise of the players to develop products that empower athletes of all levels to perform at their best. Wilson has therefore earned its place as a leader in sporting goods for more than a century. In tennis, Wilson is the Official Stringing and Official Ball Partner of the US Open and Roland Garros. More information can be found at: https://www.wilson.com/. 

About Good to Great Tennis Academy 

Good to Great Tennis Academy is considered one of the best tennis academies in the world. Located in Sweden, it was founded by former ATP professionals Magnus Norman, Nicklas Kulti and Mikael Tillström, Davis Cup winners who have been considered among the best tennis players in the world. All three share a passion for tennis and player development, and live by the philosophy of sport as a way of life. They believe that becoming a successful athlete requires dedication 24 hours a day, 7 days a week, 365 days a year.

For more information, please contact: Nicklas Kulti, nicklas@goodtogreat.se / +46 (0) 871 04 22

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